Merchandising Vermeer

March 6th, 2013

Although I understand that many museums are strapped for cash, I still wonder if certain forms of Vermeer merchandising lowers the bar and could do more bad than good.

Jori Finkel (“The Culture Monster” – Los Angeles Times) reports that on the occasion of the Girl with a Pearl Earring showing at the De Young, the museum”reports strong sales for “Girl” branded gift-store merchandise, which “includes the usual postcards and tote bags but also pendant necklaces and a compact mirror. At least one item, ‘intense dark’ Ghirardelli chocolate bars wrapped with the ‘Girl’s’ image, have already sold out and been reordered.”

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