Milking VermeerApril 23rd, 2013
A solemn oath to cover all Vermeer-related news requires me to report that sixteen iconic artworks from the Rijksmuseum will adorn millions of gallons of milk, cream and yogurt produced by the Albert Heijn dairy company. Six of the company’s one-liter packs features a colored Empire Stamp: save four and get 5 euro discount on a ticket to the Rijksmuseum. The image above is a screenshot from an Albert Heijn promo video having fun with Vermeer. There is no way to imagine how Vermeer would have reacted if he saw his Milkmaid reproduced on a milk carton, but there’s no doubt Jan Steen would have had a great big laugh.