Toying around with a masterpiece

April 16th, 2015

The toy manufacturer Playmobil has partnered with the Amsterdam Rijksmuseum and “translated” Vermeer’s Milkmaid into what they call a “historical toy.” Jos Doosjen, commercial director of Playmobil Benelux, states, “the opportunity to playfully introduce children to cultural heritage as The Milkmaid was “grabbed with both hands.” “We hope that we can continue to excite their imagination and so increase their knowledge about art.”

Pieter Roelofs, curator of seventeenth-century Dutch Painting at the Rijksmuseum, on the partnership: “If we want to make the Rijksmuseum collection as accessible as possible, not only in the museum but also beyond. Hopefully we bring in this way a new generation of children playfully touch our collection and get them then all the original really admire. And so art is child’s play.”

If you are not a child but are still interested in the picture, click here.

Leave a Reply